Dan DiDio, DC Comics' Executive Editor, made an interesting point at a recent DC Nation panel in Bristol, England. Quoted from Comic Book Resources:
"DiDio emphasized the fact that DC’s business was periodicals, not trade paperback graphic novel collections, because those comics readers who rely on trade collections make him nervous. “We have to make it feel like you can’t wait for the trade. I hate the expression ‘wait for the trade.’ It’s the thing that upsets me the most, because it means in my opinion that what we’re creating isn’t worth reading now. ‘I can pick it up a year from now.’”
Well, you forgot to add "it's not worth paying $3-4 for", but yeah, you're essentially correct. Most comics are not worth reading now. They are, in fact, designed to make collections the optimal reading format. What is so hard for you guys to accept about this? You created this beast, with your decompressed storytelling methods that take roughly 10 minutes to read. And do you really, honestly believe that anything you're publishing is of such amazing quality that it absolutely must be read immediately, even if it's in an inferior format for an inflated price?
Listen, trade paperbacks are better. They just are. They read better, they keep better, and new readers prefer them. Just stop fighting it.